Communication Goal |
Key Audiences |
Communication Methods or Products |
Success Indicators |
To serve as a focal point for communication and collaboration among stakeholder groups |
All audiences, including federal, commodity groups, policymakers, growers, extension and general public
|
Coordinating meetings to bring different groups to same table
IPM PIPE or similar system
Sharing stories about IPM successes with other potential IPM users (i.e., farmers and extension specialists)
Forming relationships with agencies not directly involved with IPM (NRCS, HUD)
Promote two-way communication regarding IPM between the Southern Region IPM Center and stakeholders in the states and territories in the Southern Region via the State Contacts.
Develop and use database of key media/political contacts
|
Website consistently works (few broken links, etc.) and is well used (“hits”, users, minutes per user, etc)”
Southern Exposure is published and distributed on a quarterly schedule.
Documentation of issue-focused methods and any results of those deliberations.
Number of states and territories in the Southern Region that have an active State Contact Project.
Communication activities of the State Contact Projects (from reports to the Center).
Media and political staff know what IPM is and what SRIPMC does |
To inform stakeholders of funding opportunities and other policy groups |
University researchers (1862 and 1890)
Commodity groups
Extension personnel
IPM Coordinators
State contacts
|
E-mail groups about new funding opportunities
Include an article about grantwriting in one of the Center’s newsletters
Submit articles about grantwriting to different groups to place in their newsletters
Work with other funding agencies (e.g., CSREES, EPA) to procure new funding opportunities |
More variety with regard to states getting funded
Based on needs, new funding opportunities arise from federal agencies |
To involve stakeholders in deciding regional priorities and tying them in with funded projects |
Anyone who has the potential to use IPM practices |
Stories about state IPM projects in newsletter
Using On Target as a central location for IPM news stories
Encouraging AC, SC, IPM coordinators and state contacts to suggest topics for quarterly newsletters and possibly submit stories
PMSPs |
Patterns emerge, indicating common priorities
Collected news stories in On Target show similarities between what becomes news and projects funded by SRIPMC
Suggesting news stories unearths regional issues that can spark new projects
|
To communicate regulatory and policy news and responses |
Extension personnel
Farmers
IPM Coordinators
State contacts
Federal agencies
|
Regulatory brochures (e.g., IRAC)
Submitting stories about regulatory changes to newspapers and including them in On Target
Finding a popular publication that would allow information about revised regulations
Use ways that growers most easily get information—either on the Internet or in pocket notebook
|
Changes in regulations are communicated to stakeholders
Growers receive updates about changes in regulations
EPA and USDA feel confident that federal policies are not falling through the cracks
|
To teach the value of IPM and build support for its use |
General public
Policymakers
Farmers
Extension agents |
Articles about general IPM topics (such as “how can you use it in your garden or farm”) in newspapers and niche publications
Brochures
“Friend of Southern IPM” Award
Stories of how IPM has made a difference in something tangible (i.e., water quality, soil quality, economic benefits, etc.)
Submit stories to trade publications
Use TV programs (i.e., PBS gardening programs or local news) to feature IPM stories
Annual report |
More articles about IPM
News page generates hits.
IPM coordinators can use state inserts to send to their state and national representatives and senators.
University administrators or others in same business as FOSIPM award winner recognize efforts and learn more about the Southern IPM Center. |
To explain the value of the Southern Region IPM Center |
Policymakers
USDA secretaries |
|
Report on leveraging in the region
Impact of managing programs with regional priorities |
